Kendrick Adriano gets dumped by the only girl he loves for his best friend. Betrayed and heartbroken, he tries to drown his pain and shame by drinking at a club. Doon makikilala niya si Belle Silva, a bewitching woman who offers him help to become a better lover through the Bad Girls Company (BGC). Pumirma si Kendrick ng kontrata sa BGC ngunit lingid sa kanyang kaalaman ang masalimuot na mga hamon na kailangan niyang harapin. Will a good guy like him finally gain the love and happiness he has long wished for? Or, will he become more miserable making a deal with a bad girl like Belle?